Airtel is offering 1GB free data as well as free incoming and outgoing calls on a 3-day trial basis to some customers who haven’t recharged their phone for a while. This is coming after Airtel was providing free 1Gb data to low value customers.
Airtel is attempting to giving free benefits to its userbase and targeting the low value customer is a smart move. Retaining these customers is important at a time when Reliance Jio is requesting government to make India 2G-free.
According to a report by Onlytech – Airtel is notifying the eligible users about pack by SMS. The message also asks the customers to recharge an unlimited pack to avail further benefits.
According to several reports, people are receiving messages with free trail benefits, but still the criteria of selecting customers for this pack is not clear. It is also not clear that the benefits are provided in select circles or Pan-India basis.
Airtel’s move shows that it is not in a mood to loose to Reliance Jio and will be giving tough fight to it.