Managing a new business or a small one is more challenging than most people give credit. With fewer resources, tight budgets, and a smaller workforce, there are many challenges to cope with.
Small business marketing is one of those concerns that can be resolved with minimal effort and budget. There are many hacks in the market to get you through this digital revolution.
Marketing is hands down one of the essential parts of any business. Even a brand that is flourishing with just word-of-mouth will, at some point, need to invest in sound marketing to enhance their brand value.
When it comes to small businesses, marketing is one such tool that can be leveraged no matter what your budget allocation to it is. There is an idea for every financial envelope.
Let’s take something as simple as brand videos. A small business cannot invest in a large studio or expensive equipment to make a great brand video.
But using free video editing software on the internet, they can still achieve quality content at almost no cost. The internet itself will provide you with resources for longevity on it.
When we talk about hacks, there are cost-effective ways to get your brand to be recognized. The entire existence of your great product or service is redundant if no one knows about it. With simple (tried and tested) marketing hacks, we can pull eyeballs to any brand.
The basis of good marketing is that it brings a potential consumer to your doorstep. Once there, if the product is impressive, a sale is guaranteed.
Here are some simple life hacks to keep in mind for small business marketing. These might have to be altered to some extent to make it the right fit for your brand.
Reward Brand Promotion:
We all know that the best form of marketing is word of mouth, then why not encourage that? Ask your current users/followers to talk about your brand, or share it with their friends.
In return, offer them a discount or some goodies. The moment you provide an incentive to talk about your brand, more and more people will jump on the bandwagon.
Run a Focus Group on the Website:
If your website is your main point of sale or conversion, then it’s essential to spend more time making it easy to use. The best way to achieve this is by placing four or five targeted users (or friends) in a room with your website.
Ask them to make their way around the website and place orders or search for information. The longer they take to get to the end goal, the less optimized your website is. Using the data from this focus group, reduce the number of clicks to your final call-to-action.
More Content, At Lesser Cost:
Consistent content has always been one that keeps your brand in the mind of users. The more content people see online from (or about) your brand, the higher the odds of them giving you further business.
Using free video editing software online, it’s now easy to post short video content daily. Keep the content as relevant to your target demographic as possible.
Dedicate Reply Time:
Don’t we all love it when we send a fan-email or comment on a celebrity post, and they reply? Well, the same is accurate with any online interaction.
Keep your social media as ‘human’ as possible. Since you are a small business, this is possible. Reply to your followers like you would if you are a helpful friend. Additionally, dedicate time to interact with other pages that have a similar line of work as you.
If it is funny or witty, it will do way better than anything else on the internet. Since humor is such a connecting factor, and no one can skip past a funny video, it’s the ultimate tool for marketing.
By making short funny videos that subtly plug your brand, you can turn more heads to your brand than ever. Using websites like InVideo, these can also be done with simple drag-and-drop features with no-editing skills.
Everyone loves free stuff, and that has been the longest-running trait of marketing.